In today’s globalized economy, thousands of businesses are seeking cross-border trading opportunities. However, international buyers (importers, distributors) often struggle to find the right sellers (exporters, suppliers) — those with certified, reliable, and capable products.
So, how can both sides “meet the right match”?

1. Transparent Business Databases

One of the biggest barriers in international trade is the lack of verified information.
When a company is featured on a trusted trade promotion platform — where profiles are verified and products are clearly presented — international buyers can easily evaluate credibility and connect with the right partners.
🔹 Solution: Exporting businesses should regularly update their company profile, licenses, certifications, product photos, and production capacity details on trade promotion or B2B platforms.

2. Create a Professional Impression from the First Contact

Buyers often discover suppliers through websites, catalogues, introductory emails, or trade show booths. A professional presentation builds trust from the very first interaction.
🔹 Ensure that: Your bilingual website is clear and informative, catalogues are well-designed, and your email communication is prompt and demonstrates understanding of the buyer’s market.

3. Connect at Industry-Specific Trade Events

International exhibitions, specialized trade fairs, and B2B matching programs are highly effective bridges that bring buyers and sellers together quickly.
🔹 To maximize results: Prepare detailed product information, samples, FOB/CIF price lists, and demonstrate flexibility in negotiation to make the most of every meeting opportunity.

4. Build Trust Through Certifications and Capabilities

International buyers care about more than price — they value quality, origin, and responsibility.
🔹 Holding certifications such as HACCP, ISO, FDA, Halal, or sustainability/CSR standards gives your business a significant advantage when buyers shortlist potential suppliers.

5. Partner with Trade Promotion Organizations

Trade promotion agencies like 2D&ONE or trade offices and industry associations play a vital role in connecting Vietnamese exporters with suitable international buyers.
🔹 Through professional partnerships, businesses receive end-to-end support — from market research and B2B connection programs to product showcase events, negotiation assistance, and real export facilitation.

🌏 Right Connection – Faster Success

Helping international buyers meet the right sellers is not a matter of luck — it’s the result of careful preparation, strategic promotion, and steadily built trust.
Vietnamese enterprises can absolutely succeed in global markets — when they know how to tell their product story effectively and appear in the right place, at the right time.