More and more Vietnamese consumers are paying more attention to their health and nutrition. According to a survey, up to 85% of people are trying to improve their daily diet, showing that the need to shift to a healthy lifestyle is no longer a short-term trend but has become a sustainable habit.

Of which, 66% of Vietnamese consumers said they prioritize choosing organic fruits and are willing to pay about 10% more to get safe products that meet quality standards. This is an important signal that the clean agricultural products and organic agricultural products segment has the opportunity to grow strongly.

Not only interested in the origin, the frequency of fruit purchases in Vietnam is also very high, occurring every day. Fruit has become an indispensable part of meals and daily activities, from traditional markets to modern retail channels.

Notably, 47% of dieters said they significantly increased the amount of fruits and vegetables in their daily menu. This not only reflects the demand for quantity, but also opens up the potential for developing convenient processed and packaged products, meeting the needs of consumers who pay attention to health and body shape.

The above figures show that the consumption picture in Vietnam is changing significantly: people are willing to pay for quality products, care about safety standards, and maintain the habit of consuming fruits and vegetables every day. This is a great opportunity for businesses in the agricultural products, clean food and retail sectors.

Source: Synthesis