US Blueberry Council x 2D&ONE - Online contest "Creating summer flavors with USA blueberries"
USA Blueberry Council partners with 2D&ONE to launch an innovative online cooking competition to spread brand awareness and inspire the use of blueberries in modern recipes.
Price: Contact
USA Blueberry Council partners with 2D&ONE to launch an innovative online cooking competition to spread brand awareness and inspire the use of blueberries in modern recipes.
Implementation Strategy
Organize a contest on TikTok:
✔️Develop a strategy for organizing an online cooking contest, using blueberry ingredients.
✔️Exploit short video content, creative challenges and viral factors to increase brand awareness.
Create content and images for universities/colleges:
✔️Produce professional content and visuals for schools to post on their media channels.
✔️Encourage participation from young people and the student community who love cooking.
Public relations and press communications:
✔️Deploy a synchronized PR campaign, increase coverage on online media channels.
Results achieved:
✔️Attract 167 video entries from participants.
✔️Significantly increase brand awareness of USA Blueberry Council in the Vietnamese market.
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