2D&ONE deploys US Blueberry Sampling plan at 17 stores in Ho Chi Minh City
The US Highbush Blueberry Council triển khai chuỗi chương trình sampling tại 17 cửa hàng bán lẻ hàng đầu tại Việt Nam. Đây là hoạt động nhằm quảng bá hương vị tươi ngon và giá trị dinh dưỡng của việt quất Mỹ đến người tiêu dùng, đồng thời hỗ trợ xây dựng hình ảnh thương hiệu nông sản cao cấp từ Hoa Kỳ tại thị trường Việt Nam.
Price: Contact
The US Highbush Blueberry Council deploys a series of sampling programs at 17 leading retail stores in Vietnam. This is an activity to promote the fresh taste and nutritional value of US blueberries to consumers, while supporting the building of the image of high-end agricultural products from the United States in the Vietnamese market.
Implementation details
✔️Sampling locations: Emart, Terrisa, King Food, Nova Market, Winmart, AEON, Farmers Market, Hoa Bien, Mekong Gourmet, Han Fruit, Tops Market, Go Supermarket, Coop Mart, Jodi, and other high-end retail systems.
✔️Number of sampling sessions: The series of activities spans many weeks, ensuring wide coverage across major cities.
✔️Main objective: Increase direct consumer experience, encourage product testing, enhance brand awareness and boost sales.
Outstanding results
✔️The program attracted more than 20,000 consumers to participate in product testing.
✔️Significantly increased the recognition of American blueberries in the market.
✔️Regarded as one of the effective trade promotion activities, connecting directly between products and customers.
The sampling project not only helps Vietnamese consumers directly access American blueberries but also contributes to strengthening the position of The US Highbush Blueberry Council in the Southeast Asian market. This is one of the agency marketing projects that combines real-life experience and creative marketing strategies to bring high efficiency of 2D&ONE.
Contact us!
Contact information:
Ms. Huynh Thi Thu Hanh (Marketing Director)
Tel: +84 948 240 446
Email: info@2done.com.vn - info.2done@gmail.com
Website: www.2done.com.vn
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